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Comercial / Estratégico / Administr (English version available )

Disponível para : São Paulo, Capital


Resumo de qualificações

17 anos de experiência na área Comercial/estratégica em empresas de grande porte nos segmentos de telecomunicações, varejo, química e automobilística.


Conhecimentos


Projects as Key User, PMO and Instructor

 Installation of stores and kiosks in new markets São Paulo Metrópole
 ERP/SAP- Key user and instructor
 P2K Fiscal Receipt System
 GEMCO
 Loan for Use Sales Product
 Macedonia - Customer Relation
 ABC Costing
 Pilot store for analyzing layout


Courses
 Sales Convention 2006 Commcenter/Yellowcom – 2006
 MDX Convention 2006 MDX – 2006
 Little EnglandTraining Centre Little England - 2005
 Successful Trade Partners SiemensValter Rodrigues 2003
 Leadership Claro 2003
 GSM Systems Extension Course Uni. Fed. Fluminense 2003
 XI Provar Forum Retail USP/PROVAR 2002
 Customer Segmentation BCP 2002
 The Role of Leaders: Leading in times of change Zumble 2001
 The Competitive Landscape Lokesh Sehgal 2000
 Cellular Mobile Technology BCP 2000
 Conflict Resolution Orientation Gouvêa & MD 2000
 Performance Management Program HayGroup 2000
 The Leadership Challenge BCP 1999
 Customer Service Techniques MLZULZKE 1999
 Interviewing and Internal Recruiting Process BCP 1999


Experiência profissional

01/06 - 02/07 Yellowcom
Commercial manager
Report: Director
Team: up 150 direct employees.

 Commercial manager of 25 Vivo's specialized outlets.
 Experience in managing a telecom sore chain and electronics products with a staff of approximately 150 people and R$ 35 millions valued annual revenues.
 Sponsorship negotiations with suppliers, store availability, promotional actions aim increase market participation of mobile and technical products, as well as value aggregate service with a 12% of productivity by month to extend warranty and the last 6 months 2.96% of rentability.


09/04 - 03/05 Sika S.A.
Administrative/Sales Supervisor
Reporting to: Sales Manager
Team: 12 direct employees.

 Coordination of the Relationship Central, comprehending the assistance to clients' solicitations and Representatives, making interface with Quality department and Follow-up for processes elucidation and correction close to the Sales Force and to the Clients.
 Implant and to coordinate of active Telemarketing, by means of Direct Sales and Sales Promotions.
 Internal support and Control of the Performance of the Sales Territories, Regional Managers and Representatives.
 Coordination of the Projects and Opportunities Control System in development.
 Development of Administrative functions and several Controls, including stocks, slow moving and insolvency, proposing and coordinating actions to reach Goals together with the Commercial Management;
 Commissions payment as well as contracts elaboration and control with the new Representatives;
 Special prices for clients of national or regional performance, such as: Home Centers and Distributors.

01/98 - 01/04 Claro/BCP S.A.
Direct Sales Coordinator (06/03 - 01/04)
Reporting to: Regional Consumer Director
Team: up to 187 direct employees

Claro
 Start-up of 24 outlets in the city of São Paulo, stores and kiosks, participating in the definition and selection of sites and interacting with suppliers.
 Management of installation and start up activities, being responsible for the Claro outlets upon launching.
 Management of works and selection of associates.
 Sponsorship negotiations with suppliers and shopping malls.
 Initial result of new outlets upon the acquisition of BCP was a 6% market share.
 Business trips to Rio de Janeiro, Curitiba, Ribeirão Preto, among other cities.

BCP
Sales / Store Manager (08/98 - 09/02)
Administrative/Sales Supervisor (01/98 - 08/98)

 Start-up of activities through coordination of the Activation Center, with a team of 60 customer service employees, 28 technical and service employees and roughly 1,000 clients per day.
 Management of the Direct Sales area, starting activities with a 2% market share, with an end result 3% better than expected and an employee productivity 8% higher than expected.
 Experience in managing a telecom sore chain, with a staff of 50 and annual revenues of approximately R$ 10 million.
 Management of yet another store and kiosk, exceeding the goal established by 10% in three months.
 Winner of awards referent to percentages achieved above the teams total quota, with 4 salespeople being awarded and another 4 in a Weekly motivational campaign, ranking among the top within the branch office and overall.
 Active participation in the inauguration of 3 new stores, from receiving products to defining prices, to product layout.
 Responsible for customer support teams, call center and distribution of invitation letters.
 Layout optimization with the change of one area inside the store to another place nearby the establishment, generating an increase in productivity and sales.
 Execution of team training regarding the use of the customer management system (AMDOCS / SGC), in São Paulo, Recife and Fortaleza.
 Execution of local (field) actions, aimed at increasing store disclosure to expand the database and close sales.


08/94 - 01/98 Globex Adm. de Consórcios Ltda. - Ponto Frio
Sales Administration Head
Reporting to: RJ Manager / SP Director
Team: 4 direct and 50 indirect employees

 Implementation and supervision of the Consórcio, Buying Club and Customer Services areas.
 Multiplier of Total Quality procedures, representing Globex at PROCON.
 Monitoring the placement of ads in the print and electronic media, controlling managerial sales reports, holding meetings, making visits and supervising store sales teams. Participation of the company in the Condex Consumer 95 fair.
05/91 - 05/93 Dow Corning do Brasil Ltda.
Marketing Intern
Reporting to: Manager

 Execution of market research, contacts with ad agencies and participation in trade fairs.
 Assistance to Marketing Coordinators, developing logo, brochures, technical literature and selection of photos.
 Support to representatives and follow-up of clients.


01/89 - 04/91 Hirai Comércio de Veículos Ltda.
Financial Assistant
Sales Assistant
Reporting to: Manager

 Responsible for invoicing vehicles and attending clients.
 Accounts receivable and treasury experience.
 Interpersonal relationship, leadership and dynamics skills, as well as ease at adapting to all kinds of business environments.


Escolaridade

MBA Varejo – 2002
USP – Universidade de São Paulo

Administração de Empresas com ênfase em Vendas/Marketing – 1993
Faculdades Integradas Campos Salles


Línguas

Inglês - intermediário/avançado


Dados pessoais

brasileira, 42 anos, solteira

Commercial / Strategic

Availabe to work in : São Paulo, Capital


Technical Summary

17 years of professional experience in the Commercial/Strategic areas of large companies in the telecom, retail, chemical and automotive industries.


Specific Knowlegdes

Projects as Key User, PMO and Instructor

 Installation of stores and kiosks in new markets São Paulo Metrópole
 ERP/SAP- Key user and instructor
 P2K Fiscal Receipt System
 GEMCO
 Loan for Use Sales Product
 Macedonia - Customer Relation
 ABC Costing
 Pilot store for analyzing layout


Courses
 Negotiation techniques PROVAR / USP - 2007
 Sales Convention 2006 Commcenter/Yellowcom – 2006
 MDX Convention 2006 MDX – 2006
 Little EnglandTraining Centre Little England - 2005
 Successful Trade Partners SiemensValter Rodrigues 2003
 Leadership Claro 2003
 GSM Systems Extension Course Uni. Fed. Fluminense 2003
 XI Provar Forum Retail USP/PROVAR 2002
 Customer Segmentation BCP 2002
 The Role of Leaders: Leading in times of change Zumble 2001
 The Competitive Landscape Lokesh Sehgal 2000
 Cellular Mobile Technology BCP 2000
 Conflict Resolution Orientation Gouvêa & MD 2000
 Performance Management Program HayGroup 2000
 The Leadership Challenge BCP 1999
 Customer Service Techniques MLZULZKE 1999
 Interviewing and Internal Recruiting Process BCP 1999


Relevant Experience

01/06 - 02/07 Yellowcom
Commercial manager
Report: Director
Team: up 150 direct employees.

 Commercial manager of 25 Vivo's specialized outlets.
 Experience in managing a telecom sore chain and electronics products with a staff of approximately 150 people and R$ 35 millions valued annual revenues.
 Sponsorship negotiations with suppliers, store availability, promotional actions aim increase market participation of mobile and technical products, as well as value aggregate service with a 12% of productivity by month to extend warranty and the last 6 months 2.96% of rentability.


09/04 - 03/05 Sika S.A.
Administrative/Sales Supervisor
Reporting to: Sales Manager
Team: 12 direct employees.

 Coordination of the Relationship Central, comprehending the assistance to clients' solicitations and Representatives, making interface with Quality department and Follow-up for processes elucidation and correction close to the Sales Force and to the Clients.
 Implant and to coordinate of active Telemarketing, by means of Direct Sales and Sales Promotions.
 Internal support and Control of the Performance of the Sales Territories, Regional Managers and Representatives.
 Coordination of the Projects and Opportunities Control System in development.
 Development of Administrative functions and several Controls, including stocks, slow moving and insolvency, proposing and coordinating actions to reach Goals together with the Commercial Management;
 Commissions payment as well as contracts elaboration and control with the new Representatives;
 Special prices for clients of national or regional performance, such as: Home Centers and Distributors.

01/98 - 01/04 Claro/BCP S.A.
Direct Sales Coordinator (06/03 - 01/04)
Reporting to: Regional Consumer Director
Team: up to 187 direct employees

Claro
 Start-up of 24 outlets in the city of São Paulo, stores and kiosks, participating in the definition and selection of sites and interacting with suppliers.
 Management of installation and start up activities, being responsible for the Claro outlets upon launching.
 Management of works and selection of associates.
 Sponsorship negotiations with suppliers and shopping malls.
 Initial result of new outlets upon the acquisition of BCP was a 6% market share.
 Business trips to Rio de Janeiro, Curitiba, Ribeirão Preto, among other cities.

BCP
Sales / Store Manager (08/98 - 09/02)
Administrative/Sales Supervisor (01/98 - 08/98)

 Start-up of activities through coordination of the Activation Center, with a team of 60 customer service employees, 28 technical and service employees and roughly 1,000 clients per day.
 Management of the Direct Sales area, starting activities with a 2% market share, with an end result 3% better than expected and an employee productivity 8% higher than expected.
 Experience in managing a telecom sore chain, with a staff of 50 and annual revenues of approximately R$ 10 million.
 Management of yet another store and kiosk, exceeding the goal established by 10% in three months.
 Winner of awards referent to percentages achieved above the teams total quota, with 4 salespeople being awarded and another 4 in a Weekly motivational campaign, ranking among the top within the branch office and overall.
 Active participation in the inauguration of 3 new stores, from receiving products to defining prices, to product layout.
 Responsible for customer support teams, call center and distribution of invitation letters.
 Layout optimization with the change of one area inside the store to another place nearby the establishment, generating an increase in productivity and sales.
 Execution of team training regarding the use of the customer management system (AMDOCS / SGC), in São Paulo, Recife and Fortaleza.
 Execution of local (field) actions, aimed at increasing store disclosure to expand the database and close sales.


08/94 - 01/98 Globex Adm. de Consórcios Ltda. - Ponto Frio
Sales Administration Head
Reporting to: RJ Manager / SP Director
Team: 4 direct and 50 indirect employees

 Implementation and supervision of the Consórcio, Buying Club and Customer Services areas.
 Multiplier of Total Quality procedures, representing Globex at PROCON.
 Monitoring the placement of ads in the print and electronic media, controlling managerial sales reports, holding meetings, making visits and supervising store sales teams. Participation of the company in the Condex Consumer 95 fair.
05/91 - 05/93 Dow Corning do Brasil Ltda.
Marketing Intern
Reporting to: Manager

 Execution of market research, contacts with ad agencies and participation in trade fairs.
 Assistance to Marketing Coordinators, developing logo, brochures, technical literature and selection of photos.
 Support to representatives and follow-up of clients.


01/89 - 04/91 Hirai Comércio de Veículos Ltda.
Financial Assistant
Sales Assistant
Reporting to: Manager

 Responsible for invoicing vehicles and attending clients.
 Accounts receivable and treasury experience.
 Interpersonal relationship, leadership and dynamics skills, as well as ease at adapting to all kinds of business environments.


Education

MBA in Retail 2002
USP Universidade de São Paulo

Bachelors Degree in Business Administration with emphasis on Sales/Marketing 1993
Faculdades Integradas Campos Salles


Foreign Languages

Portuguese


Personal data

brazilian, 42, single


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