| Senior Marketing Analyst Availabe to work in : São Paulo, Grande S. Paulo |
Technical Summary I am a marketing professional, pro active, responsible and a very dynamic person. I have been working in marketing area for 8 years, being 4 years within Technology companies, developing communication and marketing strategic plan, to achieve new customers and elaborate relationship programs to reduce the churn. Return of Investment, competitors and market analysis.
Coordination over several suppliers; call centre, market research, website, advertisement, event and public relations agencies.
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Specific Knowlegdes Marketing and Communication strategies. Coordination of activities regarding briefing, branding, positioning, market analysis, relationship programs, promotional materials and marketing campaings (direct mail, hotsites, especial gifts).
Expertise in start up companies and departments, defining and creating process, hiring and developing suppliers and resellers.
Speaker for several events, presentations, trainings and executive meetings. |
Relevant Experience RBS Group
- Media Planning – plan to announce the product, based on its features, market and budget.
NEC Corporation
- Determine internal communication plans to increase awareness of SP BBO value as a competitive differentiator to NEC.
- Sponsor for demonstrate SP BBO achievements, matching visit reports with sales to provide ROI information. Analysis, graphic information to invest in new technologies.
Business Objects SA
- Work in partnership with the LA and WW Communications team to develop plans to promote Business Objects to the market, managing PR, Ads, Events, Website and Callcentre agencies.
- Development of strategic plans. Actions regarding direct mail, events, trade shows, researches, trainings, etc.
- Go-to-Market actions: lead generation, market awareness
- Market, ad hoc and competitors analysis. Return of investment (ROI).
- Expertise to organize tradeshows, conferences, executive events.
- Support channels requests with marketing materials and partnership in events. |
Education April to October/08 – Archer Education Group / Diamond Institute College – Toronto – Canada
Business Administration (BA) course – 330 hours, 6 months internship
July/06 - Reinaldo Passadori Institute – Verbal Communication course - 40 hours – Sao Paulo - Brazil
2000 - 2004 – UMESP - Metodista University of Sao Paulo – Sao Bernardo Campo – Sao Paulo - Brazil
Bachelor - Communication & Marketing - 3rd awarded University, provider of Communication degree in Brazil
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Foreign Languages Fluent in English
Intermediate in Spanish |
Personal data Brazilian, 28 years old, single |
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